Category Archives: advertising

The Modern Home of 1908

Modern Homemaker 1908



This is an advertising photograph showing off GE’s new fangled electrical cooking pot, just what every housewife in 1908 needed. Here the model is showing off her cooking skills on an electrical heating plate plugged into a light fixture. I don’t know how safe that was, but she sure looks happy making soup. Fulfillment at last!

If you are wondering why the cooking appliance is plugged into a light socket, it’s because when electricity was first introduced into homes, it was only to power the lights. There were no appliances or other electrical devices. So there were no electrical outlets because the need did not exist for them. When companies like GE came out with electrical devices such as this cooking pot the only way to connect them to the electrical system was to remove a light bulb and plug them into the light socket. This doesn’t look too bad in this stagedĀ  promotional photo, but it got a bit ridiculous when households started to get more and more electrical gadgets – from radios to vacuum cleaners. The typical room turned into a spider web of electrical plugs all vying for limited power outlets.

The Circus is Coming to Town!

Victorian Era CircusIt’s 1899 and the Ringling Brothers Circus is in town. What better way to spend a Sunday afternoon in July? Come out and watch a tremendous spectacular free carnival featuring famous mounted military companies of the world with bands. Section 21 of the Parade will display Warfare in the Punjaub complete with war elephants! And section 29 of the parade will feature a Caravan Crossing the Desert! Which comes right after the Children’s Fairyland Parade complete with tiny horses and elephants.


Sounds like it was an elaborate and extremely big circus parade. The emphasis on military pageantry for what was primarily a children’s entertainment is an interesting reflection on how our values have changed since then.

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