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Mennen’s Borated Talcum Powder

By December 4, 2010No Comments

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Here is an advertisement extolling the virtues of Mennen’s Toilet Powder – use it after bathing because “The Month of Roses (apparently an antiquated reference to February) calls for special complexion safeguards to ensure a summer of perfect skin condition and comfort. The daily habit of using Mennen’s Borated Talcum Powder after bathing keeps the skin smooth and healthy, prevents Prickly Heat, Chafing, Sunburn insuring the much coveted browning without burning. After shaving it is delightful, in the nursery indispensable.”

The ad gives insight into what women considered attractive in that era; the  expansive claims were not unusual for advertisements of the period. But note that the company proudly states that the product is guaranteed under The Food and Drugs Act of 1906 and is sold in non-refillable bottles presumably to prevent unscrupulous vendors from recylcing used containers and filling them with cheap imitations.

Some things never change.

Victor Doppelt

Victor Doppelt

Victor Doppelt explores the world of yesterday through vintage photographs and informative articles.